Did Sephora Really Donate to Trump Campaign? Viral TikTok Video Sparks Outrage
Sephora Really Donate to Trump Campaign: A TikTok video shared by user @karriemarie4 has gone viral, claiming that cosmetics giant Sephora made significant donations to Donald Trump’s recent campaign. Captioned “Let’s see who did and DID NOT make donations to the Trump campaign,” the video has sparked a wave of reactions and debates online, especially after showing “Sephora BIG BIG BIG DONATIONS!!” toward the end.
Sephora, a renowned French beauty retailer under the luxury conglomerate LVMH, is facing backlash as users question its political affiliations. However, while LVMH itself didn’t donate to the 2024 election campaigns, data from Opensecrets.org indicates that some LVMH employees and family members associated with the company contributed to Kamala Harris’ campaign. There is no verified record directly linking Sephora or its parent company to donations for Trump’s campaign.
The TikTok clip has spurred intense responses on social media, with users expressing dismay and some even calling for a boycott. A user on X (formerly Twitter) remarked, “Sephora could afford to donate to Trump’s campaign but couldn’t afford to have one of their employees do a shade match for Trump’s everchanging bronzer.” Another tweet read, “Finding out Sephora donated to Trump campaigns is just…”
Criticism also targeted Sephora’s brand image. One user commented, “You know what absolutely kills me? @Sephora shoving beauty standards down women’s throats so we spend money on their pointless products just for them to turn around and donate THOUSANDS of dollars to the Trump campaign. WOMEN STOP SUPPORTING THIS WOLF IN SHEEP’S CLOTHING.”
The video claims other major brands like ACE Hardware, Home Depot, Big Lots, Walmart, and Chick-fil-A also donated to Trump’s campaign, fueling further debates on where consumers should spend their money. Some Sephora customers announced they were switching retailers, with one user sharing, “I just had to empty my Sephora cart of $500 to go buy everything from Nordstrom because apparently Sephora was a hugeeee donator to the Trump campaign? Oop.”
As discussions continue, many consumers are re-evaluating their holiday shopping plans based on the allegations.
