Taco Bell Unveils Disha Hot Sauce Inspired by Indiana Musician Omar Apollo Family Recipe
A Flavorful Collaboration
Disha Hot Sauce is crafted from a special mix of ingredients, including roasted tomatillos, white vinegar, peppers, onions, tomatoes, lime juice, and a family-secret spice blend. This collaboration marks Taco Bell’s first-ever hot sauce packet partnership, emphasizing the chain’s commitment to innovative menu items.
“Our sauce packets are more than just condiments; they’re a beloved part of the Taco Bell experience,” said Taylor Montgomery, Taco Bell’s chief marketing officer. “When Omar shared the story of his family’s Disha Hot sauce and its unique, personal flavors, we knew this was the kind of meaningful partnership our fans would love.”
A Taste of Heritage
Omar Apollo’s connection to Disha Hot Sauce runs deep. His parents emigrated from Guadalajara to the U.S. and opened a small Mexican restaurant called El Super Taco. It was here that his mother, Enriqueta, crafted the Disha Hot recipe, which quickly became a family favorite. Although the restaurant closed shortly after Omar was born, the flavors of his childhood inspired him to share this beloved sauce with the world.
“Bringing Disha Hot Sauce to the world has always been my dream,” Apollo said. “It’s not just about the flavors that take me back to my childhood, but about honoring my heritage and the countless sacrifices my parents made for me to pursue my passions.”
Unique Sayings and Limited Edition Offers
In true Taco Bell style, each Disha Hot Sauce packet will feature unique sayings created by Apollo, such as “Hotter in person,” “My mom made this – Omar,” and “Who’s Omar Apollo?” Starting Thursday, September 26, customers can order Disha Hot Sauce packets and the limited-edition Disha Hot Discovery Box while supplies last. Taco Bell Rewards members will have early access starting Tuesday, September 24.
Additionally, a Taco Bell X Disha Hot Kit will be available on September 24 at 2 p.m. PST for the first 500 Rewards Members who claim it through the Taco Bell app. This exclusive kit will include a vinyl variant of Apollo’s new album, “God Said No,” infused with vibrant orange liquid inspired by the Disha Hot Sauce. Each kit will also contain an insert signed by Apollo, three Disha Hot Sauce packets, and an exclusive original Disha Hot Sauce bottle.
Conclusion
With the launch of Disha Hot Sauce, Taco Bell not only adds a flavorful new option to its iconic lineup but also celebrates the rich cultural heritage that food can represent. Don’t miss your chance to experience this unique collaboration—mark your calendars and get ready to add some heat to your next Taco Bell order!
