ITC introduces dairy products in Jharkhand under the ‘Aashirvaad Svasti’ brand
ITC Limited, a diversified city-based conglomerate, made its foray into the dairy industry in Jharkhand on Monday by launching a number of goods under the “Aashirvaad Svasti” brand.
According to a corporate release, the firm would provide a wide variety of dairy products to the state’s customers, including milk, curd, paneer, lassi, and “mishti doi” (sweet curd).
ITC’s chief operating officer for dairy and drinks, Sanjay Singal, said that the business has increased its milk-based offers to Jharkhand after forging a strong brand identity in Bihar and West Bengal.
According to the statement, “The dairy products offered by the company are distinctive and innovative and have established brands in these two states within a short period of five years.”
2000 general and contemporary trade stores throughout Jharkhand would carry the Aashirvaad Svasti dairy products, it was informed.