GXR LaLiga Cut: Galaxy Racer Becomes LaLiga & Serie A’s Streaming Partner in Indian Subcontinent

GXR LaLiga: Galaxy Racer (GXR), a Dubai-based esports and gaming organization, has been officially named as the streaming partner for LaLiga and Serie A in the Indian subcontinent. This strategic partnership marks a significant milestone in expanding the reach of two of Europe’s most prestigious football leagues across new markets.

LaLiga’s 15-Year Agreement with Galaxy Racer

In 2023, LaLiga signed a groundbreaking 15-year contract with Galaxy Racer, aimed at boosting its presence in the Middle East, North Africa (MENA), and Southeast Asian regions. The partnership is expected to generate over €3 billion in revenue for LaLiga, showcasing the immense potential of the collaboration. As part of this agreement, GXR will act as LaLiga’s local partner in the MENA and Indian subcontinent regions, enhancing the league’s visibility and accessibility.

About Galaxy Racer (GXR)

Launched in 2019 by Paul Roy, Galaxy Racer is a prominent esports and gaming organization based in Dubai, United Arab Emirates. The organization competes in esports under the name Nigma Galaxy and has formed collaborations with various businesses and associations, including LaLiga. GXR’s expertise spans across six key verticals: licensing, content creation, esports, influencer and talent management, merchandising, and music.

Joint Venture and Ownership Structure

To solidify the partnership, LaLiga and Galaxy Racer have executed a letter of intent and agreed to an exclusive period to finalize the contract terms. Both parties will hold a 50% share in the new joint venture, ensuring a balanced and mutually beneficial relationship. This innovative pathway allows LaLiga to share its intellectual property through a local partner with considerable market reach, leveraging GXR’s platform for growth.

Serie A’s Inclusion in the Partnership

The Italian football league Serie A is also set to benefit from this partnership with Galaxy Racer. The collaboration will extend Serie A’s broadcasting reach into the UAE, further increasing its global audience. As European leagues seek to expand their broadcasting rights worldwide, partnerships like this one are becoming increasingly vital.

Global Growth of Football Broadcasting

Football’s popularity continues to surge across the globe, and with the rise of digital streaming platforms, fans in every corner of the world now have easier access to European football leagues. The partnership between GXR, LaLiga, and Serie A will contribute to the growing presence of European football in the Indian subcontinent, providing millions of fans with the opportunity to enjoy their favorite leagues.

What This Means for Fans

Fans of LaLiga and Serie A in the Indian subcontinent can look forward to enhanced access to live matches, exclusive content, and more, thanks to this partnership. As GXR takes on the role of streaming partner, the experience of watching European football in the region is set to become more immersive and engaging than ever before.