Bluesky Surges in Popularity: Bluesky is rapidly becoming a social media sensation, attracting millions of new users daily. But what exactly is Bluesky, and why is it growing so fast? This new platform is positioning itself as an alternative to X (formerly Twitter), boasting similar features but with a unique twist—it’s decentralized.
Bluesky allows users to post, comment, like, and repost content, just like other social media platforms. However, it distinguishes itself by giving users the option to host their data on servers they control, rather than being dependent on a single company. While most users still use the default “.bsky.social” domains, the idea of decentralization is a core part of Bluesky’s vision.
The platform was founded by Jack Dorsey, the former CEO of Twitter, who envisioned Bluesky as a decentralized version of Twitter. Though Dorsey stepped down from the board in 2024 and deleted his account, his legacy is still felt in the platform’s design and ethos. The platform is now run by CEO Jay Graber, under the structure of a US public benefit corporation.
Bluesky’s growth has been impressive. In recent months, the platform has surged to around 16.7 million users, with one million new sign-ups each day. This explosion in popularity comes amid growing dissatisfaction with X under Elon Musk’s leadership. The political controversy surrounding Musk, especially his support for Donald Trump, has led some users to leave X in favor of Bluesky. The Guardian, for example, chose to stop posting on X, citing the platform’s toxic atmosphere. Celebrities like Lizzo, Ben Stiller, Jamie Lee Curtis, and Greg Davies have also joined Bluesky, leaving X behind.
Despite its rapid growth, Bluesky is still navigating the challenge of monetization. While it has raised millions in venture capital, it aims to avoid the traditional advertising model. Instead, it is exploring paid services like custom domains for usernames, which could offer users more personalization and a form of verification. As it continues to grow, Bluesky may need to explore other revenue models, such as subscriptions, to stay financially viable.
For now, Bluesky’s future remains uncertain, but with its rapid growth and unique approach to social media, it could soon become a major player in the space.
